The Mobile Marketing Association’s 2016 Smarties awards singled out top campaigns from every industry, and companies including L’Oréal, Unilever, and Coty were among the winners.
Unilever’s Dove brand is launching the Dove ‘Love Your Curls’ Emoji Keyboard, with specially designed characters to help promote its Dove Quench products for women with naturally curly hair.
The video and e-commerce retailer will enhance its mobile shopping app with Apple’s fingerprint sensor technology, Touch ID, facilitating single-touch mobile purchasing transactions.